One of the biggest challenges that new dental practices face is
attracting patients, particularly if there are other practices in the
area competing for the client base. Having successfully opened 3 dental
practices in Connecticut, Dr. Ammar Idlibi is well-versed in what it
takes to bring people in and offers the following advice to others.
Make Your Service Stand Out
You need to make offering the highest standard of care a part of the culture at your practice. This means only hiring people who are well-qualified for the job, dedicating yourself to researching ways to improve your service and creating a comprehensive training plan that lets employees know exactly what is expected of them. By building a reputation for offering good care, you will start attracting more customers through word of mouth.
Pay Attention to Your Website
Regardless of what they are looking for, most people use their web to find services. This means you need to pay attention to your website, ensuring that it is properly optimized so that it will perform well for relevant searches, in addition to creating interesting content that tells the story of the practice and lets people know what it can offer to them.
Use Incentives
People love to feel like they have gotten a good deal, so Dr. Ammar Idlibi recommends incorporating other products into your base service. You can do things like offer electric toothbrushes at a discounted price with every checkup, or provide mini tubes of toothpaste to children when they complete an appointment. This will leave customers feeling like they are getting more than the bog-standard service when they visit your practice while also giving you special offers that you can advertise to new patients.
Make Your Service Stand Out
You need to make offering the highest standard of care a part of the culture at your practice. This means only hiring people who are well-qualified for the job, dedicating yourself to researching ways to improve your service and creating a comprehensive training plan that lets employees know exactly what is expected of them. By building a reputation for offering good care, you will start attracting more customers through word of mouth.
Pay Attention to Your Website
Regardless of what they are looking for, most people use their web to find services. This means you need to pay attention to your website, ensuring that it is properly optimized so that it will perform well for relevant searches, in addition to creating interesting content that tells the story of the practice and lets people know what it can offer to them.
Use Incentives
People love to feel like they have gotten a good deal, so Dr. Ammar Idlibi recommends incorporating other products into your base service. You can do things like offer electric toothbrushes at a discounted price with every checkup, or provide mini tubes of toothpaste to children when they complete an appointment. This will leave customers feeling like they are getting more than the bog-standard service when they visit your practice while also giving you special offers that you can advertise to new patients.
